Starting a law practice

My wife and I are very proud of our son who just graduated from Law School at the University of Miami. He has decided to practice estate planning and trust administration as his primary practice areas. As a surprised to his mother and me, now he faces the “hard part” of his career which is finding customers. What most people don’t understand is that being a successful lawyer means you have to do a lot of law firm marketing to grow your practice. My son is working on a comprehensive law firm marketing plan with a consultant to plan a course of success but it is not easy. My son went into law because he didn’t want to become a sales person like me. Now he has to be one.

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